Getting to know each client and their business / project is critical to a successful working relationship.
Exploration is the who, what, why and how phase. Who is interacting with the brand, site, service or product and how do they want/need to experience it? How can we improve upon the competitive market?
In order to create a successful user experience, we work hard to fully understand
1. the product
2. the user group(s)
3. the competitive market
4. the medium in which it will be experienced
Human factors, user profiling, competitive analysis all feed into the design and development process.
In the design phase we roll up our sleeves and get busy! We design iteratively, so no time is wasted; rapid prototyping not only lets a client see ideas quickly, but also allows the designer to work more efficiently. The results are a more productive work process and dialogue on concepts within days (not weeks!).
Before a project launches or heads to print, we fine tune to make sure all the i's are dotted, t's are crossed. Whether it's a new brand, brochure or website, we work tirelessly to make sure the end product is aligned with the clients goals.